{"title":"Hair Coloring (Semi-Permanent)","description":"","products":[{"product_id":"mattie-direct-coloring-cream-semi-permanent-special-pink-210ml","title":"Mattie Special Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSpecial Pink is a vibrant, playful pink with a soft, modern edge: a bright statement pink on light hair, a gentle rosy glow on darker tones.\u003c\/p\u003e\n\u003cp\u003eMattie Special Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Special Pink shows vivid and true to shade. On darker hair it gives a subtle Special Pink reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Special Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38215125532859,"sku":"8719327306727","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/6.webp?v=1752789404"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-denim-blue-210ml","title":"Mattie Denim Blue - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eDenim Blue is a cool, dark blue that makes a clear fashion statement.\u003c\/p\u003e\n\u003cp\u003eMattie Denim Blue is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Denim Blue shows vivid and true to shade. On darker hair it gives a subtle Denim Blue reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Denim Blue with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38218417832123,"sku":"8719327293270","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/17.webp?v=1752789389"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-jet-black-210ml","title":"Mattie Jet Black - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eJet Black does what the name says: deep, glossy black lengths without permanent colour.\u003c\/p\u003e\n\u003cp\u003eMattie Jet Black is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eJet Black shows on every base. On light or pre-lightened hair it gives a full, opaque black; on dark hair it deepens the colour and adds a glossy, jet black shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228667105467,"sku":"8719327306741","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/18.webp?v=1768085002"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-turquoise-210ml","title":"Mattie Turquoise - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eTurquoise is a bright blue green with a fresh, tropical feel.\u003c\/p\u003e\n\u003cp\u003eMattie Turquoise is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eTurquoise shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Turquoise with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228669268155,"sku":"8719327293256","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/11.webp?v=1752789341"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-violet-purple-210ml","title":"Mattie Violet Purple - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eViolet Purple is a cool purple that gives your hair a playful twist without looking out of place.\u003c\/p\u003e\n\u003cp\u003eMattie Violet Purple is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Violet Purple shows vivid and true to shade. On darker hair it gives a subtle Violet Purple reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Violet Purple with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228672086203,"sku":"8719327293294","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/8.webp?v=1752789328"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-soft-pink-210ml","title":"Mattie Soft Pink - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSoft Pink is a light, pastel pink that gives your hair a soft twist.\u003c\/p\u003e\n\u003cp\u003eMattie Soft Pink is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eSoft Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Soft Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228675920059,"sku":"8719327293232","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/7.webp?v=1752789304"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-red-210ml","title":"Mattie Red - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eRed is an intense, true red that gets noticed. Use it for a few highlights in a natural look, or go all out.\u003c\/p\u003e\n\u003cp\u003eMattie Red is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Red shows vivid and true to shade. On darker hair it gives a subtle Red reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Red with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228677001403,"sku":"8719327306734","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/5.webp?v=1752789284"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-emerald-green-210ml","title":"Mattie Emerald Green - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eEmerald Green is an intense, deep green with a mermaid feel.\u003c\/p\u003e\n\u003cp\u003eMattie Emerald Green is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Emerald Green shows vivid and true to shade. On darker hair it gives a subtle Emerald Green reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Emerald Green with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228679196859,"sku":"8719327293287","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/16.webp?v=1752789272"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-silver-gray-210ml","title":"Mattie Silver Gray - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSilver Gray gives blonde hair a metallic finish. It also works as a silver toner that neutralises unwanted yellow or brassy tones and leaves a subtle hint of colour.\u003c\/p\u003e\n\u003cp\u003eMattie Silver Gray is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eSilver Gray shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor the best result, lighten your hair to level 10 (very light blonde) before use.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Silver Gray with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228683653307,"sku":"8719327293249","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/4.webp?v=1752789198"},{"product_id":"mattie-hair-dye-semi-permanent-aqua","title":"Mattie Aqua - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eAqua is a bright, special blue that gets noticed. As it fades, it leaves soft pastel blue lengths behind.\u003c\/p\u003e\n\u003cp\u003eMattie Aqua is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eAqua shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Aqua with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228693156027,"sku":"8719327293263","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/23.webp?v=1752788660"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-coral-red-210ml","title":"Mattie Coral Red - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCoral Red is an intense coral red that gets noticed. Use it for a few highlights in a natural look, or go all out.\u003c\/p\u003e\n\u003cp\u003eMattie Coral Red is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Coral Red shows vivid and true to shade. On darker hair it gives a subtle Coral Red reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Coral Red with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228696236219,"sku":"8719327293225","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/3.webp?v=1752788635"},{"product_id":"mattie-direct-coloring-cream-semi-permanent-white-toner-210ml","title":"Mattie White Toner - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eWhite Toner removes the unwanted yellow tones that bleaching can leave behind. You can also mix it into any Mattie shade to create a softer, pastel version.\u003c\/p\u003e\n\u003cp\u003eMattie White Toner is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eWhite Toner shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply on very light, pre-lightened hair for a clean, cool blonde.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix White Toner with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228700201147,"sku":"8719327306758","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/9.webp?v=1752788612"},{"product_id":"mattie-hair-dye-semi-permanent-amethyste","title":"Mattie Amethyst - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eAmethyst is a deep, expressive purple inspired by gemstone tones. It adds intensity and character: a bold violet on light bases, a soft luminous reflection on darker hair.\u003c\/p\u003e\n\u003cp\u003eMattie Amethyst is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Amethyst shows vivid and true to shade. On darker hair it gives a subtle Amethyst reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Amethyst with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. 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The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eCotton Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Cotton Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":38228705870011,"sku":"8719327293218","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/2.webp?v=1752789172"},{"product_id":"jade-blue-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Jade Blue - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eJade Blue is a cool blue with a soft green undertone, calm and clear.\u003c\/p\u003e\n\u003cp\u003eMattie Jade Blue is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eJade Blue shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Jade Blue with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. 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The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eRose Gold shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a true rose gold, lighten your hair to level 9 or 10 (blonde) before use.\u003c\/li\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Rose Gold with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262905225403,"sku":"8720618167019","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/21.webp?v=1752789129"},{"product_id":"cajun-spice-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Cajun Spice - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCajun Spice is a fiery copper with tones of orange and red, one of the warmest shades in the range.\u003c\/p\u003e\n\u003cp\u003eMattie Cajun Spice is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Cajun Spice shows vivid and true to shade. On darker hair it gives a subtle Cajun Spice reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Cajun Spice with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262909583547,"sku":"8720618167088","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/20.webp?v=1752789117"},{"product_id":"copper-orange-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Copper Orange - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCopper Orange is a warm, glowing copper for bright, dazzling lengths.\u003c\/p\u003e\n\u003cp\u003eMattie Copper Orange is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Copper Orange shows vivid and true to shade. On darker hair it gives a subtle Copper Orange reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Copper Orange with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. 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The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Fire shows vivid and true to shade. On darker hair it gives a subtle Fire reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Fire with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262912172219,"sku":"8720618167040","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/14.webp?v=1752789088"},{"product_id":"cerise-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Cerise - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eCerise is a deep magenta with a glossy vibrancy that many colour lovers fall for.\u003c\/p\u003e\n\u003cp\u003eMattie Cerise is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Cerise shows vivid and true to shade. On darker hair it gives a subtle Cerise reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Cerise with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. 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The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eBright Pink shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Bright Pink with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262920691899,"sku":"8720618167057","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/mattie_BRIGHT.png?v=1781817929"},{"product_id":"bright-green-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Bright Green - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eBright Green is one of the most striking shades in the range: a luminous green that never goes unnoticed.\u003c\/p\u003e\n\u003cp\u003eMattie Bright Green is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eBright Green shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Bright Green with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. 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The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Midnight Blue shows vivid and true to shade. On darker hair it gives a subtle Midnight Blue reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Midnight Blue with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42262925246651,"sku":"8720618167002","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/19.webp?v=1752788979"},{"product_id":"mattie-royal-navy-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Royal Navy - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eRoyal Navy is a deep, rich navy blue with a classic feel.\u003c\/p\u003e\n\u003cp\u003eMattie Royal Navy is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Royal Navy shows vivid and true to shade. On darker hair it gives a subtle Royal Navy reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Royal Navy with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":42817679622331,"sku":"8720618167026","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/13.webp?v=1752788941"},{"product_id":"mattie-aubergine-semi-permanent-hair-coloring-210-ml","title":"Mattie Aubergine - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eAubergine is a deep purple that radiates intensity and strength. It also works well for a subtle ombre effect.\u003c\/p\u003e\n\u003cp\u003eMattie Aubergine is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eOn light blonde or pre-lightened hair Aubergine shows vivid and true to shade. On darker hair it gives a subtle Aubergine reflection and extra depth rather than a full colour change, ideal for refreshing tone between permanent services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Aubergine with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":47393504067910,"sku":"8720618167255","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/sweet_blue-2.png?v=1775877862"},{"product_id":"mattie-sweet-blue-direct-vegan-coloring-cream-semi-permanent-210ml","title":"Mattie Sweet Blue - Vegan Semi-Permanent Direct Dye Hair Color Cream 210 ml","description":"\u003cp\u003eSweet Blue is a soft, sweet blue for a light, pastel look.\u003c\/p\u003e\n\u003cp\u003eMattie Sweet Blue is a vegan semi permanent colour cream that is ready to use straight from the bottle: no mixing, no developer. It coats the outside of the hair with intense colour that fades gradually over up to approximately 14 washes on light hair, without permanently changing your natural hair colour. The conditioning, mask-like cream leaves hair feeling soft, glossy and beautifully scented.\u003c\/p\u003e\n\u003cp\u003eSweet Blue shows best on very light blonde or pre-lightened hair without brassy tones. On darker hair the result is softer, more of a reflection than a bold colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntense, opaque colour, visible for up to approximately 14 washes on light hair\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eConditioning cream formula: hair feels soft, glossy and beautifully scented\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump, usually enough for 2 to 4 applications, depending on hair length and thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, dry hair. If you wash it first, use a regular shampoo and skip conditioner, hair masks and 2 in 1 products. Put on gloves.\u003c\/li\u003e\n\u003cli\u003eApply generously from roots to ends, or only where you want colour. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes. More time gives a deeper, more intense result.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to see how the shade takes on your hair and how it fades.\u003c\/li\u003e\n\u003cli\u003eWant a softer, pastel version? Mix Sweet Blue with Mattie Pastel Mixer before applying.\u003c\/li\u003e\n\u003cli\u003eUse Mattie After Color Shampoo and Pro Conditioner to keep the colour vibrant for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":55466231038278,"sku":"8720618167262","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/sweet_blue.png?v=1775876796"},{"product_id":"mattie-pastel-mixer-to-create-softer-pastel-semi-permanent-shades-210ml","title":"Mattie Pastel Mixer - To Create Softer Pastel Semi-Permanent Shades 210 ml","description":"\u003cp\u003eMattie Pastel Mixer softens any Mattie semi permanent shade into a lighter, pastel version. Mix it with your chosen colour before applying: the more Pastel Mixer you add, the lighter the result.\u003c\/p\u003e\n\u003cp\u003eIt has the same ready-to-use cream base as the colours: no developer, no peroxide. It leaves hair feeling just as soft and glossy and fades gradually with the colour, over up to 14 washes.\u003c\/p\u003e\n\u003cp\u003ePastel results show best on very light blonde or pre-lightened hair without brassy tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates your own custom pastel shade from any Mattie semi permanent colour\u003c\/li\u003e\n\u003cli\u003eReady to use, no developer needed\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, PPD and parabens\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty free\u003c\/li\u003e\n\u003cli\u003eXXL 210 ml bottle with pump\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSqueeze your Mattie colour and Pastel Mixer into a bowl. Start with equal parts and add more Pastel Mixer for a lighter shade.\u003c\/li\u003e\n\u003cli\u003eMix until the colour is even, then apply with gloves on clean, dry hair. Full saturation gives the most even result.\u003c\/li\u003e\n\u003cli\u003eLeave on for 20 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse with lukewarm water until it runs almost clear. No shampoo needed at this stage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDo a strand test first to check the shade before you colour all your hair.\u003c\/li\u003e\n\u003cli\u003ePastel shades fade a little faster than deep shades. Mattie After Color Shampoo and Pro Conditioner help the colour last.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDo a skin test 48 hours before every application. Do not mix with peroxide, bleach or permanent colour.\u003c\/p\u003e","brand":"Mattie","offers":[{"title":"Default Title","offer_id":55635509412166,"sku":"8720618167415","price":6.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/6591\/3275\/files\/plex-4.png?v=1766315077"}],"url":"https:\/\/www.mattiepro.be\/en\/collections\/semi-permanent-hair-dye.oembed","provider":"Mattie Professional ","version":"1.0","type":"link"}